Paid Social · Creative Strategy · Media Buying

Meta ads with a focus on profitability.

Helping DTC brands lower customer acquisition costs and grow contribution margin — with creative your audience actually wants to watch, and media buying grounded in your unit economics.

Book a Discovery Call → See the results

No lock-in pitch — a conversation about your paid social, your margins, and whether we're the right fit.

+62%YoY net sales on flat ad spend for a seafood CPG brand

6.2×ROAS, up from 1.5–2, within one year of partnering

~50%reduction in customer acquisition cost

+54%net revenue for a $10M DTC brand while scaling spend

Results from client engagements — full case studies below.

The Point of View

Your audience isn't on social media to watch your ads.

So make ads they want to watch — and measure them by the growth of your contribution margin and net operating income.

Targeting alone isn't enough to reach your core audience anymore, let alone get them to buy. Scroll-stopping creative that speaks to your audience's emotions is the biggest growth lever in the account — whether you're scaling spend, reaching new markets, or making every dollar work harder.

But great creative is only half the picture. ROAS and revenue alone don't tell you whether growth is profitable. That's why every engagement starts with your unit economics — margins, COGS, and every variable cost per order — and builds tracking around contribution margin and net operating income, so profit grows alongside your ad spend, not in spite of it.

How We Work

A profit-first operating system for paid social

Unit economics first

Before touching the account: margins, COGS, shipping, fees, and what a profitable customer acquisition needs to look like for your business.

Customer research

Reviews, post-purchase surveys, forums, and social commentary — learning how customers articulate their pain points and desires, and surfacing new personas that broaden who you reach across different subsets of buyers.

A creative testing engine

New ad creative developed and rotated on a structured cadence — testing personas, messaging angles, and formats to keep broadening what performs.

Profit-first media buying

Cost cap bidding to prevent unprofitable acquisitions as spend scales, and contribution-margin reporting so budget decisions blend finance and marketing.

Services

Two ways to work together

Whether you want a hands-on partner in the account or the skills to run it yourself.

Ongoing Partnership

Meta Management Retainer

A hands-on advertising partner who works closely with your team to deeply understand your brand, business margins, and target audience — then builds a Meta strategy that makes a profitable impact.

Ongoing account management, optimization, and audience strategy
Collaboration with your creative team to allow for extensive creative testing — visuals, messages, and concepts
Cost cap bidding aligned to your unit economics
Contribution-margin reporting tied to paid performance

Flat monthly rate Scoped to your accounts, platforms, and creative needs

3-Week Program

New Advertiser Course

For small or newer brands ready to get into Meta advertising without agency overhead. A guided program that sets up your account the right way and teaches you to run it profitably.

Meta Ads Manager set up (or audited, if it exists)
Audit of existing campaigns, customers, and target audience — including a deep dive into personas to broaden your audience targeting
Training to manage and optimize your own ad account
The key factors behind high-performing ad creative
6 additional weeks of ongoing support and guidance

$1,500 One-time — 3-week program + 6 weeks of support

Client Results

Growth you can take to the bank — literally

Three engagements, three different problems, one common thread: profitability first. Scroll through →

DTC Golf · $10M Shopify Brand

Scaling spend without letting CAC run away

A premium golf brand had a persistent scaling problem: every time Meta spend began to scale, CAC and MER rose above a profitable range. We started with understanding the brand's unit economics, then layered in cost caps to protect profitability as spend scaled, and we began tracking contribution margin.

After the tracking foundation was developed, the core of the work was a structured creative testing system to increase ad volume and creative diversity — researching customer voice, pain points, and reasons for purchase, and ensuring creative represented the persona splits. With reporting shifting from ROAS alone to contribution margin, we began to scale ad spend while stabilizing CAC, increase AOV by 13%, and drive consistent YoY increases in contribution margin.

+54%net revenue in one year

+13%ROAS while scaling spend 39%

−12%MER (marketing efficiency)

Seafood CPG · National DTC

Turning a multi-year revenue decline into 62% growth

A Florida seafood brand shipping nationally had seen revenue decline for 2–3 consecutive years. Prior to optimizing the account, we moved all advertising away from the previous agency's Meta account onto the brand's own ad account, so the brand fully owned its data and infrastructure.

From there we mapped the business's economics to understand what a profitable acquisition looked like, allowing us to implement cost caps to prevent unprofitable acquisitions.

Once we had a good foundation, we ran a deep customer audit — reviews, surveys, social commentary — that shaped how we scaled ad volume and new creative messaging. CAC dropped sharply, and revenue grew 62% year over year despite not increasing ad spend.

+62%YoY net sales, flat ad spend

6.2×ROAS, up from 1.5–2

~50%reduction in CAC

Outdoor Apparel · Mountaineering

From break-even to 3–4× ROAS with customer-led creative

An outdoor apparel brand built for climbing, skiing, and backpacking was struggling with creative development and rising acquisition costs. First we consolidated the account structure, then — because the brand had limited creative capacity — our aim was maximizing creative diversity in every batch of creative, to reach a fairly broad audience.

The work began with a customer deep dive — testimonials, publications, and Reddit forums — to learn how customers articulated their pain points and desires. This research fueled new UGC-style ads that immediately hit a $25 CAC compared to their original $37 CAC.

−32%CAC — from $37 down to $25

3–4×ROAS, up from break-even

1consolidated account structure, broader reach

The Work

Thumb-stopping creative,
built to convert

See the full creative library →

The Partnership

Embedded in your business, not just your ad account

TN Media is led by Tony Nguyen, a growth marketer with over five years across apparel, active lifestyle, food and beverage, supplements, and other DTC brands. But the work isn't about any one person — it's about how the partnership operates.

We partner with brands we genuinely believe in, and work closely with your team to understand the business behind the ad account: your margins, your customers, and how paid social fits your broader objectives.

You work with the person in the accountNo account managers or hand-offs — strategy, creative, and media buying under one roof.
Finance and marketing, one viewDecisions made on contribution margin and unit economics, not platform metrics alone.
Creative rooted in your customersAds built from how your audience actually talks — their words, pain points, and desires.

Next Step

Book a discovery call

A low-pressure conversation to see if we're the right fit. We'll cover:

Your current paid social strategy and what you're looking for in a partner
Your business objectives, and the role paid social plays in them
Our approach to media buying, creative strategy, and testing
Service pricing and next steps

Schedule on Calendly →

Prefer email? tony.k.nguyen18@gmail.com